The Feliway DTC campaign, Ceva enters the social media space.
I met yesterday someone who is responsible for Social Media at Sanofi Aventis USA. Whaoo ! She told me that several pharmaceutical labs already entered that space to promote products, to follow what is said on their products on the social media space, and she is trying to set-up a policy around that !
For the one not familiar with these concepts, 'Social Media' is about web sites on which people create and share content, such as facebook, twitter, flickr, youtube and many others.
For the feliway compaign in UK, 4 social media web sites have been used :