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Tools you have to master if you want to do e-marketing

posted Feb 24, 2010, 12:41 PM by Francois Tricot   [ updated Feb 24, 2010, 12:59 PM ]

  • Google Analytics : learn how internet users go to your web site and visit it.
  • Google Adwords : buy online ads that will direct traffic to your web site. Assess the value of keywords (Cost Per Click internet pharmacies are happy to pay to get more audience).
  • Google Trends : discover if keywords are more and more popular or if websites are popular or not.
  • Google Insights for Search : compare popularity of keywords - refine by geography, dates, languages...

Some not so common words to understand :