They decided to launch a viral marketing campaign on Dairy Cows industry. Fighting against mega-industrial dairies and promoting smaller farms.
Knowing that humor was instantly shareable, they teamed up with Adam Miller, the mind behind Mongrels, a BBC3 puppet show for adults. They built Molly, and helped put together the video crew and the song (written by Banks and Wag). “Really they all turned up for free,” Katharine Mansell said.
The video, "Our love is in your cornflakes - Not in my Cuppa", has been created for free by a really dedicated group of people who all really care about keeping cows out of mega dairies.
Their slogan :
Say to factory milk from battery cows
They make use of all major social media platforms :
On Mashable web site, you will find a very interesting article about viral marketing explaining the case.